As Ethiopia’s exclusive Caterpillar dealer, Kerchanshe needed more than design. They needed a bold, unified identity that could be seen, worn, and remembered.

The Challenge

With a legacy rooted in strength and performance, the task was to translate Kerchanshe’s mechanical power into a visual language that inspires trust and momentum.

Our Approach

We crafted a cohesive brand system. At the Gelan warehouse, we used industrial-style signage and bold wall graphics. For promotional items, we designed rugged caps, sharp t-shirts, sleek notebooks, pens, bifolds, and teardrop banners. Every piece reinforced the brand’s grit, reliability, and forward drive.

The Impact

The transformation was tangible. Trade show banners sparked engagement. Branded gear turned daily wear into brand pride. The warehouse became a living expression of Kerchanshe’s story.

Kerchanshe’s brand now moves with purpose, carried by people and present in every space it touches.