The Branding Challenge

Discover how Active Advertising developed a luxurious and memorable brand identity for Altera Luxury Living a premium real estate brand in Ethiopia.

In Ethiopia’s competitive real estate sector, standing out takes more than great construction it takes a powerful brand identity. At Active Advertising, we specialize in luxury branding for real estate developers who want their properties to evoke emotion, elegance, and distinction. Our collaboration with Altera Luxury Living is a perfect example of this approach in action.

Altera Luxury Living approached us with a clear goal: create a brand identity that reflects comfort, refinement, and exclusivity. They wanted their guests and clients to feel the essence of elegance from the first moment they encountered the brand.

Our Creative Approach

Our team explored sensory and emotional triggers associated with luxury soft textures, calm color palettes, and confident typography. We developed a custom logo, selected a warm, sophisticated color scheme, and produced brand visuals that communicated the essence of timeless elegance.

Results That Resonate

The result is a seamless, cohesive identity that feels like velvet smooth, inviting, and unforgettable. Altera’s new branding now sets them apart in the Ethiopian luxury real estate market, leaving a lasting impression on every guest and partner.