The Branding Challenge

Learn how Active Advertising brought UNESCO Ethiopia’s vision to life with over 14 custom branding materials designed for a landmark continental event on education and innovation in Africa.
For UNESCO’s high-level symposium, the challenge was clear: create a visual identity that resonated with the weight of the occasion. This wasn’t just a branding task—it was about crafting a cohesive environment that conveyed unity, intellect, and purpose before a word was spoken.

Our Creative Approach

We developed a branding system of over 14 unique materials—from backdrops and banners to custom apparel—each designed to reflect the event’s themes of collaboration, innovation, and educational progress. Every element was purposefully created to inspire engagement and elevate the event experience.

Results That Resonate

The result was a visually striking and intellectually grounded atmosphere. The branding didn’t just enhance the look of the event—it elevated its credibility and helped symbolize a shared vision for the future of African education. Attendees felt immersed, engaged, and inspired.