The Branding Challenge

Learn how Active Advertising reimagined GEDA Homes’ identity by blending the company’s long-standing manufacturing legacy with a forward-looking real estate brand designed to captivate today’s market. Rebranding is not about erasing the past—it’s about evolving it. GEDA Homes needed a fresh identity that honored their heritage while positioning them as leaders in Ethiopia’s modern real estate landscape.

Our Creative Approach

We crafted a clean, modern logo paired with a refined color palette to communicate trust, strength, and innovation. From typography to brand visuals, every element was designed to reflect GEDA’s credibility while appealing to a new generation of homeowners.

Results That Resonate

Today, GEDA’s brand stands renewed—rooted in legacy yet resonating with contemporary appeal. With a cohesive visual identity, GEDA Homes is confidently stepping into the future of Ethiopian real estate.