The Branding Challenge

Explore how Active Advertising shaped the visual identity of ECOTRADE by delivering polished event materials that elevated global dialogue and cross-continental collaboration.

ECOTRADE brought together influential players from Ethiopia, France, the EU, AfCFTA, Expertise France, MOTRI, and Global Gateway. This gathering wasn’t just an event; it was a platform for ideas, policy, and international connection. The visual presence needed to reflect the gravity and optimism of this shared mission.

Our Creative Approach

We developed a refined visual system tailored to the event’s high-level audience. Our team crafted elegant folders, impactful backdrops, rollup banners, booklets, brochures, and other branded pieces. Every element was designed with clarity, consistency, and diplomatic tone.

Results That Drive Impact

The outcome was a unified, professional presence that enhanced communication and strengthened the event’s identity. ECOTRADE’s branding reflected its mission with poise and purpose, leaving participants with a lasting impression of collaboration in action.