The Branding Challenge

Discover how Active Advertising brought Midroc Investment Group’s brand to life through a captivating event booth that made a lasting impression on an international audience.
When Midroc Investment Group prepared for a high-profile event in Dubai, they needed a presence that reflected their legacy, ambition, and innovation. It wasn’t just about building a booth. It was about building a brand experience that spoke volumes.

The Branding Challenge

Midroc wanted a space that would engage, inspire, and express their leadership across sectors. The booth had to embody sophistication while staying true to the company’s Ethiopian roots.

Our Creative Approach

We designed a visually immersive space with clean architectural lines, warm lighting, and textures that communicated luxury and refinement. Every element, from spatial design to brand visuals, was curated to tell a cohesive story about Midroc’s impact and vision.

Results That Resonate

The booth became a center of attention. Attendees were drawn in by its design and stayed for meaningful engagement with the brand. The success of the experience positioned Midroc as a confident, future-focused leader on the world stag.